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Your #Homeland= Your #Website, http://t.co/rzkmTAh9A9 vía @smxplorer
April 16, 2013
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HOW TO: Integrate Social Media into Your Website with a Homeland / Embassy Strategy
Editor's Note: Today's offering is a guest post from my friend and author Eric Schwartzman. He is a long-time, well-respected public relations pro, entrepreneur and thinker and is the co-author of Social Marketing To The Business Customer with Paul Gillin. In this post, I'm going to walk you through a social media strategy concept known as the homeland-embassy approach.